Red Design · Brand and 2020 Peace Elite International Champions Cup (PEC) cross-border cooperation, using super design to empower top-current e-sports events.

Service Customer: 2020 Peace Elite International Champions Cup (PEC)
Service Team: Rhett Design Brand
Service Content: Development and Design of Competition Materials and Peripheral Gifts
Service Time: 2020

PEC is an international competition of "Peace Elite" jointly sponsored by Tencent Electric Competition, Tencent Photon Studio Group and Hero Sports VSPN. Every year, 15 top teams from all over the world will jointly compete for PEC championship honor and huge bonus.

The peace elite competition brings hundreds of billions of e-sports market revelry. Rhett Design and Brand has designed a series of limited surroundings for this annual carnival festival, which has been chased by Generation Z. Fire paint seal envelope sets, handbags, postcards, hand books, nap blankets and other limited peripherals as important content carriers of the competition, closely connecting users with PEC.

In addition, the brand planning team also designed a cool pan backpack periphery for the TGC Tencent Digital Cultural and Creative Festival 2020 Hainan Station activities attended by peace elites.

The value of the surrounding to a game brand, and even the entire e-sports industry, is undoubtedly huge. Users have enhanced their awareness of the brand in the process of collecting, using and sharing the surrounding. The super visual strategy of Rhett Design and Brand combines high color value and interesting content into one visual language, which can build a bridge between users and brands.

In the future, we look forward to collaborating and linking more interesting brands, using fresher creativity and younger language as the carrier, and using "super vision" to build a more vivid and bright business world.

* Some pictures and videos come from the official 2020 Peace Elite International Champions Cup