Huxin Pavilion is the oldest teahouse in Shanghai. It is located next to Jiuqu Bridge in Yuyuan Garden. It is known as "the first teahouse on the sea" and has a history of 160 years. On the basis of retaining the tea culture and sense of history, Huxin Pavilion needs to radiate more vitality, tap a wider range of consumer groups, and create more attractive products to maximize brand value. The project takes "Shanghai style" as the starting point, establishes a new brand image and product strategy for Huxin Pavilion, promotes Huxin Pavilion from a teahouse to a brand of Shanghai style tea art and lifestyle, and creates greater brand influence and brand value.