Shen Dacheng was founded in the first year of Guangxu and has a history of 140 years. As a "Chinese time-honored brand", it is most famous for its pastry and dim sum products. However, the sales channels are still dominated by traditional offline stores. In today's consumption situation, brands, products, and channels need to be upgraded to more consumers and exert greater brand value. In the original brand font of Shen Dacheng pure characters, we have added the English name "Master Shen" and the image of Master Shen. In terms of internationalization, the new English name can better represent the meaning of Shen Dacheng. Master Shen's visual image is also more substituted and feels the elegant demeanour of "Master Pastry.