The pear paste sugar of the Old City God Temple in Shanghai has been passed down from the Tang Dynasty to the present, and it follows the traditional Chinese medicine theory of the same origin of medicine and food. It is a childhood memory in the hearts of Shanghai people. With the change of consumption environment and consumer taste, traditional pear paste sugar products can not effectively attract more consumer groups. Therefore, pear paste dew needs to innovate in inheritance, inject young vitality into time-honored brands, and upgrade from brand, product, service and experience. Starting from the product itself, pear paste dew has added honeysuckle, licorice and other herbs on the premise of inheriting the classic formula of pear paste sugar, and extracted the effective part of the clean medicinal materials, which not only maintains the taste of old Shanghai, but also has the aroma of plant herbal tea and grass. And it has achieved low sugar, no preservatives, no chemicals and flavors, which meets the needs of consumers for healthy drinks. In terms of brand tone, it maintains Shanghai's unique Shanghai style of national tide, and extracts the classic elements of Chenghuang Temple for reorganization, which not only maintains the cultural and historical tone, but also takes into account the aesthetic needs of young people and popularization. The "Pear Hall" Pear Paste Dew Mie Shop, which extends from Pear Paste Dew products, has made more popular innovations in image and products, creating a unique IP image and visual language, which is popular with young consumers and tourists, and applies IP to product packaging, cultural and creative derivatives and other fields. In addition, Pear Cream Dew has also made more innovations in the consumption scene. Based on the natural advantages of Yuyuan Restaurant, it combines CP with delicious food and sells with catering enterprises such as Nanxiang Steamed Bread Store, Shanghai Old Hotel and Songhe Tower.