New interpretation of oriental aesthetics, extreme interpretation of unique oriental taste

Service Customer: Api New Retail
Service Team: Rhett Design
Service Content: Brand Strategy | Brand Naming | Brand VI Design | Visual Specification | User Research | Product Strategy | Product Design | Packaging Strategy | Packaging Design
Service Time: 2020

With the increase of individual needs of young consumers and the improvement of national identity, Guofeng perfume with traditional Chinese cultural characteristics is seizing the olfactory market. "Api New Retail", which has served Huaxizi, Perrier and Runbaiyan, has joined hands with "Rhett Design" to create a unique national perfume from 0 to 1 for young women in first-and second-tier cities.

Red Design and Brand has created a national style perfume with both oriental aesthetics and oriental stories by digging "Super Vision. The first perfume is aimed at independent contemporary women. The brand found inspiration in the cultural IP "The Legend of the White Snake" and hit it off with the upcoming animated film "Bai Suzhen", turning "Su" into a joint perfume.

Su's original intention is "natural silk". The name of "Su" can reflect the quality of contemporary oriental women to live out their true self, independence and freedom. Its taste is delicate and gentle, and it has rich connotations in introversion. The elegant taste does not have the slightest sense of oppression. It has a touch of persistence in the long fragrance, gentleness and its own attitude, which embodies its national style positioning of elegance, introversion and freedom.

/Super Design Triggers Business Future