🟢Project Background
The SUPERFUNLAND manager was once a well-known host of LOL and Oriental Satellite TV. As a former million fans, the great V has insight into the desire of modern families for parent-child interaction and educational experience. It has created a space aimed at providing growth and expansion for big friends and children. It is a research tour specially designed for children. It allows children to learn through fun. It cultivates children's curiosity and exploration spirit through entertaining.

Based on the SUPERFUNLAND brand spirit, we have built the brand IP to help SUPERFUNLAND create an international image full of fun, scientific education and exploration spirit. Let children learn through interaction. Grow through experience. Become an important partner in their growth journey.

🟢Brand Logo VI
LOGO is not only the carrier of the brand but also the transmitter of emotion. We skillfully combine the outline of the beaker container with the element of love. In terms of color selection, yellow represents hope and vitality. Blue symbolizes deep dreams and infinite imagination. Together, these create a wise and warm visual effect. Attract the attention of children. At the same time, stimulate curiosity and desire for exploration.

🟢Brand IP
We have carefully created a "square" IP full of vitality and wisdom with sponge as the design element. It symbolizes that children absorb external knowledge like sponges. The blue color of the body represents the depth of wisdom. The super symbol on the belly combines the concepts of thinking clouds, physical entanglement, molecular movement and brainstorming. It becomes a unique memory point. IP presents an optimistic personality, love of exploration and energetic brand expression. Our three-dimensional and action extension are designed to provide children with a vivid, interesting and educational character image.

🟢We have created a platform for children to learn in happiness and grow in exploration. We hope that every child can learn in happiness and grow in exploration.

🟢Looking forward to more possibilities in the future to explore the charm of design together