Title of Work: Brave to the End of the World
Customer Name: Snow Beer/Duck Neck
Service Content: Joint Beer Packaging Design
Service Team: Guyi Brand Packaging Design Department

Gu Yi provided the following services for snowflakes and unique flavors this time: overall creativity of beer packaging, advertising slogan, font design, rendering of product display effects

Project Introduction: At the beginning of this year, Gu Yi Design received the design cooperation of snowflake and unique taste. I hope we can design a joint beer packaging design of SuperX and unique taste duck neck. Yong Chuang Tianya and Juewei Duck Neck, as two well-known brands by consumers, need a joint beer packaging design, which can be said to be simple, but also quite difficult. The simple reason is that the brand influence of snowflake and unique flavor and the base of consumers are huge. Even if only two brand elements are put on the packaging, it is feasible. However, as a brand packaging design company dominated by creativity, we are not allowed to be so hasty;


Nowadays, product packaging is no longer simply limited to packaging functions, it also needs to have the characteristics of topic, dissemination, sales and so on, in order to better provide help for products, of course, to do these things well is a very test of the ability of design companies. However, in the face of the joint names of two different brands, Snowflake and Juewei, how to associate the two brands and then carry out creative beer packaging design will undoubtedly be more difficult. Only when it is difficult can it be challenging, and it depends on how the small partners of Gu Yi design solve this problem.

Words are the most direct way to convey emotions and connect things besides language.

A carefully designed word makes snowflake's brave journey to the end of the world have a relationship with the unique duck neck! The colloquial slogan can directly communicate with consumers and cause topicality. At the same time, the text also connects the two brands. Using the elements of snowflake's unique flavor and advertising language to design, this joint beer packaging design becomes unique!

Most of the time when we drink pop cans of drinks, have you wiped the bottle mouth and around with paper towels? Therefore, in this joint beer packaging design of snowflake flavor, in order to make it more hygienic and clean and reduce consumers' worries, we designed the top of pop cans to be wrapped in tin foil.

Both ourselves and Party A's father are very approved of this plan, but the final plan is still adjusted. Let's take a look at the beer in the future:

Shenzhen beer packaging design company's unique x snowflake beer packaging design case, copyright belongs to guyi design, if reprinted, please indicate from guyi, thank you! Guyi design brand editorial department/make up drinks to wear new clothes, design to find Guyi.