Curry Beauty, founded in 2010, focuses on the research and development, production, sales and service of freshly ground automatic coffee machines. The products are widely used in coffee, tea, convenience stores, restaurants, hotels, offices and other commercial scenarios. In 2022, Curry launched a new household coffee machine sub-brand "Coffee Freedom", which expanded from commercial and business fields to the household market and shared technical resources.

Entering 2024, although the overall performance of the small home appliance market is sluggish, the coffee machine has grown against the trend, showing huge market potential. Consumers' demand for coffee machines is no longer limited to simple brewing functions, warm "cream wind", more custom settings, simple and clean modern design... These personalized needs carry the user's new imagination of "enjoying a cup of coffee at home. "Curry beauty" realized that it is necessary to return to the origin of user needs and polish a "strategic product" that can drive the market trend 」. Therefore, "Rhett Design" was invited by "Curry Beauty" to design "Coffee Freedom" new intelligent automatic coffee machine SF1 Max.

Customer service: curry music beauty
Service team: Rhett design products
Service content: product strategy, product design
Service time: 2024

With the goal of "deepening C- end reform and expanding the household market", relying on "orogenic®The task of this time is to create a home coffee machine with online appearance, intelligent worry-free and professional level from the five dimensions of physical innovation, color breakthrough, texture optimization, soft and hard integration, and experience iteration.

Rhett designed for the "coffee freedom" to create the "coffee freedom SF1 Max", as a "curry music beauty" brand of strategic products, not only the technical advantages into product competitiveness, but also in the quality price ratio highlights its unique value, marking the brand to the young, intelligent transformation of an important step, giving curry music beauty with a stronger voice to ensure its leading position in the future market.