The Haitong Galaxy Battleship series heavy-duty platform AMR was first released at the US show in September 2022.
This product can reduce the comprehensive cost of production and logistics construction by 30-50%, greatly improve production efficiency and efficient and low-cost conversion of production sites, and attract the attention of the industry. Once released, it quickly obtains a large number of domestic and foreign purchase orders.

At present, AMR products on the market are subject to production process and cost constraints. Most of them are square sheet metal boxes, following the traditional manufacturing process, with relatively simple appearance and homogeneous design features.

Therefore, convex and concave put forward the concept of "spaceship galactic warship", which incorporates brand-new visual elements, supplemented by text pattern printing, with obvious differences in overall modeling features, and with embedded lights, the overall design gets rid of the rigid feeling of flat and vertical square sheet metal parts. it is like a warship shuttling in the vast galaxy, dazzling and magnificent, reflecting Haitong AMR's exclusive sense of technology.

Product image and structural engineering are complementary, and a new look requires a completely different and innovative structural solution.
How to solve the contradiction between excellent appearance and high cost? The design team has fully thought. Based on the novel and rich product form, combined with the modular structure design strategy, the convex-concave structure engineering design team cleverly solved this problem by using a variety of conventional processes.

The future mass production products have large, medium and small sizes. Through PI(Product Identity) product image recognition system management, we standardize Haitong AMR image, unify the appearance image of products of different sizes, and realize the modular design of product serialization and engineering assembly.

Through outstanding industrial design, the convex and concave team defined the traditional product image for Haitong AMR products, gave them a standardized design language, provided an innovative modular structure design scheme, and perfectly balanced the relationship between modeling and cost. In the appearance design, structural design, as well as prototype production and assembly for Haitong comprehensive empowerment.

In the future, the convex and concave team will continue to make efforts in the field of industrial intelligent manufacturing, and continue to lead the wave of intelligent industrial robot design with original design concepts.


Service brand: HITO Haitong
Design Team: TOALL DESIGN
Design to create core value service content: industrial design, structural research and development