Harmony between man and nature
yin-yang blending

semicircular fusion
then it is a circle

Half of Wisdom
Half of Attitude
That is, harmony


Name of Work: Qianqin Renhe/Guihe
Customer Name: Guizhou Maotai-flavor Liquor Group
Service content: Liquor packaging design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Gu Yi's original design and copyright certificate have been pirated. Please think twice.
Design content: product concept refinement, liquor bottle type design, liquor gift box design, bottle type process formulation, bottle type finished product proofing, gift box process formulation, gift box finished product proofing, liquor handbag design, liquor outer box design, product video production, product picture rendering


Project Background: Guizhou Maotai-flavor Liquor Group is a wholly-owned state-owned enterprise. Adhering to the concept of symbiosis and working together, Guizhou Maotai-flavor Liquor Group advocates the spirit of creating differences and harmony. It focuses on the core production areas and the Maotai-flavor Liquor Industry. It strives to create high-quality Maotai-flavor Liquor with good conscience, good law and good behavior, promotes the upgrading of Maotai-flavor Liquor Liquor Liquor Liquor Liquor high quality, and the public. In 2023, Shenzhen Guyi Design reached a strategic cooperation with Guizhou Maotai-flavor Liquor Group to provide Qianqin high-end series liquor packaging design services. Now we enter the "Qian Qin" case sharing stage.


Combined with the genes of state-owned enterprises, we have designated "Hehe Culture" as the spiritual core and core values of Guizhou Maotai-flavor Liquor Group, which has become a beacon of wisdom guiding the group to seek cooperation in competition and adhere to tradition in development. As the core strategic brand product of the group, Qianqin sauce wine is the most appropriate product empowerment for "hehe culture.


The main graphic design of the brand: The empowerment of the name of Guizhou Maotai-flavor Liquor Group cannot be ignored, but it cannot directly become a product brand from the perspective of laws and regulations. For this, we have chosen another new style but as the endorsement of the product brand. Combined with the fact that Guizhou plateau is mostly mountainous, it is known as "eight mountains, one water and one field". The combination of enterprise name, product name and landscape design means "nature and harmony.


Name design: Renhe/Gui and. The two products are named "Renhe" and "Guihe". Renhe: metaphor "difference and unity", noble: metaphor "nature and harmony". As the saying goes: Hehe Tao, creating a new structure for the medal. The "Name Medal Graphic Design" expresses the cultural connotation of harmony, harmony between man and nature, and harmony but difference. It is also an infinite symbol, implying the infinite possibilities of products.


Bottle type design: closed bottle type, two combined and. Refining the bottle body symbol of the word "he", the semicircle rich in the philosophical meaning of yin and yang is the shape, taking single as aesthetics and taking double as perfection.


The front and back of the bottle are Guizhou landscape blending figures, and the Chinese traditional 24 solar terms on both sides of the bottle shoulder are interpreted. The concise lines outline the outline of the bottle body, the engraving process of hot silver, the shape of the mountain, the time and order, and the coexistence of harmony, show the rich history and culture of the Chinese nation, brewing culture, national culture, and convey the brand concept of harmonious coexistence between man and nature.


Gift box design: open-close gift box design, supplemented by Chinese knot bronzing decoration, solemn atmosphere without losing delicate and delicate, "Guizhou Maotai Xiang" brand logo three-dimensional engraving, solemn and solemn, generous.

Qianqin series Maotai-flavor liquor is not only the creation of heaven, earth and people, but also an important role that can help cooperation, promote harmony and promote development with the power of four or two. The above is the introduction of the packaging design of Qianqin liquor, with special instructions: the work has been put into the market, and the copyright has been protected. Please do not copy or embezzle it. The copyright belongs to the original Guyi design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in Guyi. If there is any reprint, please indicate it is from Guyi. Thank you! Related words in this article: liquor bottle design, liquor packaging design, liquor gift box packaging design, ancient design, Shenzhen liquor design company.