China's AAAAA-level scenic spot exclusive IP creation, to help Daming Mountain brand power and communication power double upgrade.

The Winter Olympics not only put the ice pier and Gu Ailing on the top stream, but also let the "ice and snow fever" continue to heat up. Hangzhou Daming Mountain Scenic Area, together with Rhett Design, also jointly built a new top stream of Hangzhou skiing this year.

Customer Service: Daming Mountain Scenic Area
Service Team: Rhett Design Brand
Service Content: Brand Planning | Brand Design | Advertising Design | IP Design
Service hours: 2021-2022

With Daming Mountain's history and culture as the core, Rhett's design brand has created a brand-new scenic spot image IP-ski master Polk, which is exclusive to Daming Mountain. It has been applied to a series of derivatives to enhance brand communication, strengthen brand identification assets and open the first step of Daming Mountain brand upgrade.

Years ago, Polk became a ski instructor and started a special ice and snow trip in the car of Hangzhou Metro Line 1. Interesting details can be seen everywhere in the carriage, with strong social BUFF, stimulate users' desire to share and promote the effective dissemination of brands and products. The brand planning and design team has helped Daming Mountain Scenic Area to complete the dual upgrade of brand power and communication power from project design to landing.

/Super Design Triggers Business Future