Hello everyone, I am Gu Xiaoyi, a professional beverage packaging design company editor! A young people's liquor packaging design with both internal and external online

Gu Yi provided the following services for Vatican this time: overall brand creativity; Brand Chinese and English font design; Illustration design; White wine bottle design; Packaging design of liquor gift box; Gift box proofing; Product display effect rendering

How to personalize and differentiate the liquor brewed in 300ML small bottles and 42-degree pure grain? Only the product name: "Brahma", the rest are completely blank?! If it were you, where would you start? With these questions, let's take a look at how Gu Yi's friends created this small bottle of pure grain liquor for young people!

Price range: market price between 80-100 yuan
Main consumption scenes: baking bar, music bar, bar
Major consumers: young people after 80/90/00
Sales methods: single bottles and gift boxes

A completely blank product has only one name, which also means that we need to carefully shape it from the inside out. It is just like a person. He needs flesh and blood and thoughts to be truly a complete person.

How should products have flesh and blood and thoughts?

To put it simply, dig out brand culture, give life to products, and make them repair both inside and outside.


01 brand

Brahma, what can you think of? In the common cognition of the Chinese people, it is easy to make it have wedding attributes, which is different from the positioning of our Brahma products. For this problem, we will solve it in the exploration of its brand connotation.

The word Brahma is a compound word that is recombined and has no practical meaning in itself. From the perspective of brand communication, it does more harm than good.

Brahma: Brahma and I are one, mostly referring to Indian Buddhism, yoga, etc.; the Sanskrit character itself will give people a kind of empty inspiration.

Xi: People are in good spirits when they are happy, mostly referring to a festive atmosphere; mostly wedding scenes appear specifically.

Therefore, it is difficult to find a carrier to carry the brand. For this, we have found another way.

Use transliteration to discover different points of brand

When we repeat the word Brahma, from the pronunciation of Brahma, for the young people in the 1980s, there seems to be a sense of familiarity.

The pronunciation of Vatican is very close to that of Jay Chou's "Fantsey" album, which is a familiar contact for 80/90 people. We use this as an entry point to replace its brand English with fantasy. And it is fantasy that has found a different perspective for our brand and opened another window for brand design!

fantasy: fantasy, dream, illusion.

Do you still remember this fantasy drifting movie of the youth school? The sea at night gives people a dreamy visual sense, which is deeply imprinted in Xiaobian's mind. Of course, this is not what we want. Liquor still needs our own cultural heritage to foil and enrich him.

In our strong history and culture, there are many allusions about fantasy, fantasy and illusion. We graft Zhuang Zhou's expression of illusion and dream. Whether it is the allusion of "Zhuang Zhou Meng Butterfly" or the fish in "Xiaoyaoyou", it is Zhuang Zhou's exposition of fantasy and illusory products. The "harmony between man and nature" and "quiet and inaction" advocated by Zhuang Zhou have the same artistic conception as the artistic conception expressed by Sanskrit characters, and many times people cannot accurately distinguish between real and illusory existence! This illusory state is not a state when drinking and enjoying itself. And this is also the deep connotation of our Vatican brand!


02 font

In the whole brand font design, we carry out the artistic processing of strokes in combination with the Sanskrit font features in Buddhism on the premise of keeping the recognition of fonts to the greatest extent.

03 Graphics

We have chosen Beiming Youyu in "Zhuang Zhou Meng Die" and "Xiaoyaoyou" as the starting point of brand graphic creation, and combined butterfly and Kun creatively to express the dreamy characteristics of the brand.

In the past, Zhuang Zhoumeng was a butterfly, lifelike a butterfly, self-metaphor and ambition, I don't know Zhou Ye. The philosophical speculation about dreams in eastern culture is explained by depicting the fantasy transformation between fish and butterfly.

04 bottle shape

We probably found some liquor product maps from the Internet.

The shape of each liquor product is different. When the bottle shape is becoming more and more abundant on the market, if your bottle shape is not unique, it is difficult for you to attract consumers' attention and remember the product through the bottle shape. Therefore, in the design of the wine bottle of the Vanity brand, we hope to find out the differences. In addition to the unique shape that can attract people's attention, the color is also a point that cannot be ignored. When it comes to Yanghe blue classics, we think of blue and bamboo green, all of which indicate the role of color.

And Brahma, we try a bolder combination.

The whole bottle design, simple modeling design combined with dreamy color gradient, gives people a cool feeling of fashion as a whole!

Five grain elements are selected to embellish the bottleneck, and they are presented in gold through the baking varnish process, and the metal label with the brand name is matched on the front of the bottle. The whole bottle body finally gives people a sense of surprise with a simple and stable atmosphere and a cool color gradient, which makes the whole white wine bottle inadvertently.

05 packing

We present Zhuang Zhou's fantasy butterfly and Kun with hand-painted expression in a sea scene. The scene is matched with blue, black and purple to give people a dreamy and mysterious deep feeling.