How does packaging design reinvigorate vertical food brands?

Founded in 2014, "Yanting Fisherman" adheres to the ingenuity of "being a good fish seriously". For many years, it has always focused on the snack food sub-track-Shanghai style light food. It is the pioneer and leader of fish tofu. But at the same time, Yanting fisherman is also facing a strong category advantage, brand advantage still need to improve the status quo.

In 2021, Rhett Design and Brand carried out a comprehensive upgrade of packaging for Yanting Fisherman, reshaping the packaging image for various series of products through different channels, helping it occupy the highlands of the Shanghai-style light food subdivision track, further enhancing product strength, brand strength and sales power, and achieving sustained growth.

Service Customer: Yanting Fisherman
Service Team: Rhett Design Brand
Service Content: Yanting Fisherman Packaging Upgrade
Packaging Design | Brand Design | IP Design | Product Shooting
Service Time: 2021

/Super Design Triggers Business Future