Service Customer: Koala Howes
Service Team: Rhett Design Brand
Service Time: 2019
Service Content: Brand Strategy | Brand Design | IP Design
Brand pain points: unclear brand positioning and lack of a visual identification system with unique brand temperament
Brand appeal: to create brand differentiation competitiveness, to provide children with interesting growth experience

# Deliver Brand Mission with Super Logo
The design inspiration of the brand logo comes from the big tree, is the expectation of children to thrive, and also represents the organization's cognition and definition of self-role. The English name "Character House" refers to a growth home that cultivates children's qualities and explores their talents. The Chinese name "Koala Haosi" is translated from English to encourage children's whimsy.

# Telling Brand Stories with Super IP
The team has created a super IP for the brand, a unique green koala "Howes", and the cute image has narrowed the distance between the brand and parents and children. The different images, postures and expressions of koala are combined with the characteristic courses of the institution.

# Express Brand Advantage with Super Discourse
Advertising is accurate, direct, simple and powerful. "Professional early education" points to the core of the brand, while "super interesting" is the refinement of brand experience characteristics. Moreover, it is catchy and easy to spread, which is more conducive to the formation of brand reputation.

# Create Brand Memory Points with Super Colors
Taking green as the fulcrum, supplemented by green with different saturation and lightness, and bright and lively bright yellow extends the brand's visual style and creates memory points for the brand through repeated strengthening.

# Enhance Brand Attraction with Super Fun
The team designed a series of derivative designs for the brand, such as koala coins, three-dimensional notices, stickers, badges, etc., which are "super interesting", which not only reflects the educational mode of "game, experience and learning" of the organization, but also enhances the interest and attraction of the brand.

/Super Design Triggers Business Future