In 2021, Reid Design and Brand was invited by [BY YOUR SIDE] to start with brand logo design, LOGO design, brand color specification, brand material extension and other aspects, and through user insight, value definition and super symbol deduction, it will output a brand image visual identification system with "strong identification, aesthetics, scientific and technological sense and affinity" in all directions, helping the brand to accelerate the layout of China's high-end women's sportswear market.

Customer service: BY YOUR SIDE
Service team: Rhett Design Brand
Service Content: Brand Design | Brand LOGO Design | Packaging Strategy and Design

Based on the brand crowd positioning, the "touch aesthetics" concept into the design
Create [BY YOUR SIDE] brand new vision
To "fashion sense of science and technology" to deduce the posture of women

Super symbol "S 」
Trigger the intentional association of "flow" & "link" to create brand-specific graphics

Sans-Serif Font No Auxiliary Graphics 」
Delivering Brand Tone with Modern Sense of Science and Technology and Highly Recognizable LOGO Text Design

Green of "Health and Life"
Break the boundaries of gender stereotypes and highlight the brand proposition of "body first"

Visual element Extend 」
Customized product series packaging materials to help the brand accurately detonate the target circle

/Super design detonates the future of business