In 2019, Rhett Design was contracted by Hisense Group to design and develop a split air source heat pump product with "high efficiency, low carbon and intelligent control" for overseas markets mainly in Europe. At that time, most of the air source heat pump products on the European market were large in size, similar in appearance (mostly white sheet metal spray paint appearance), and full sense of equipment.
Based on this, Ryder Design relies on the "super definition" core design strategy, pioneering into the design ideas of high-end home appliances, through the refinement of family product symbols and other multi-dimensional innovation, to build Hisense exclusive brand characteristics, to help Hisense Group quickly respond to market demand, so that it stands out from the equipment products at that time, quickly break the overseas market.
Hisense Group x Rhett Design
Customer Service: Hisense Group
Service time: 2019-2021
Service content: product PI design | CMF design | prototype production | tracking landing
Since 2019, Rhett Design has developed a variety of products for Hisense Group's own brand and its York and Hitachi designs. Among them, Hisense Hi-Therma air source heat pump series products have been listed in Italy, Poland, Spain, Germany and France in 2022, and won the German Red Dot Design Award in 2022.
/Super design detonates the future of business