Through the creation of "super scene", "Blue Star Experience Store" tells a moving brand story, conveys the unique advantages and experience value of the product, and gives the retail space a higher-level value function.

Service Customer: Blue Planet
Service Team: Rhett Design Space
Service Content: Case Planning of Blue Planet Physical Examination Store
Brand Vision Refinement | Super Experience Scene Strategy | User Experience Design | Overall Space Planning and Design
Service hours: 2021

"Lanzhou Planet" is a brand owned by Lanzhou that focuses on providing STEAM education for 3-12-year-old children. Through AI technology and STEAM education concept, it provides children with full learning cycle STEAM education-science (Science), technology (Technology), engineering (Engineering), art (Arts), mathematics (Mathematics) overall solutions.

"Reid Design Space" starts from the brand story and core concept of Lanzhou Planet, and builds the experience store into a planet-themed story scene. The experience store has set up thematic interactive spaces such as Xiaozhou's secret base, STEAM college laboratory, Lanzhou small theater, etc. to guide "small explorers" to explore step by step, experience learning in play, and at the same time integrate the presentation of super brand symbols and STEAM planet theme devices to create a unique visual anchor for the brand, interpret the brand concept, and deepen the brand mental imprint of users.

/Super Design Triggers Business Future