Project Background]
In 2022, Cubs decided to rediscover new opportunities in the hair dryer market. Taking this opportunity, "Reid Design" was invited to design high-speed hair dryer series products for it as a broken product for its re-layout of the track.

project information]
Customer service: bear electrical appliances
Service team: Rhett Design Brand
Service content: product strategy, product definition, product design, product listing planning
Service time: 2022

Project Objectives]
With the goal of "strengthening the rigid demand category and expanding the emerging category", the business scope of "Little Bear" is extended horizontally into the track. Based on the need to re-lay out the track and open up a new blue ocean market, relying on the "orogenic sea".®️ working method ", red design help" bear "fast into the high-speed hair dryer market.

# Drainage explosions, occupying the mind

Scientific hair care and quiet quick drying, precise sniping Z generation aesthetic. The hair dryer specially designed for new employees and students in the workplace integrates intelligent temperature control and high-efficiency quick-drying technology, and is matched with soft sound noise reduction design to meet the dual needs of fast drying and low noise. Its stylish dopamine contrast appearance and lightweight and portable features make this product a preferred price-performance ratio and color value.

Through accurate social media marketing and in-depth cooperation with KOL, we will accurately push this hair dryer to the target users, take emotional resonance as the core, tell the story behind the product, and quickly occupy the young consumer market. At the same time, we will continue to optimize the product experience and promote online and offline simultaneously to ensure that we continue to lead the trend of young home appliances.