Service object: Hi Animal Hi Ni Meng
Service content: brand planning × logo design × VI specification × packaging design
Service Team: Rhett Design Brand
Service Time: 2019

Rhett Design joined hands with Hangzhou pet home brand Hi Animal to decipher the language of Meow Star for shoveling officials and create the perfect life dreamed of by "Mao Children.

-Logo design-
The brand planning and design team further simplified the English font of the brand and created a minimalist design style. Lower the font center of gravity, standardize the word spacing, and make the visual presentation more stable and more orderly. Strengthen the recognition of the letter "A", making it easier to read, recognize and spread.

At the same time, the team also simplified the Chinese font structure of Hi Nimeng to enhance the font recognition. The corner is rounded to match the English temperament better.

-Visual symbols-
Refine super symbols from brand logos, extend them by splicing concept, and strengthen brand symbols.

-Color specification-
Based on brand tone and application scenarios, the visual color specification is formulated, and the visual symbol color distinction is made for the packaging of different categories of products under the Hi-Ni Meng brand.

-Packaging Scheme-
The brand planning and design team has extended a variety of product packaging application scenarios based on the brand identification system. Take cat litter as an example, cleverly use different transparency packaging design to reveal cat litter, so that cat litter becomes a part of the packaging pattern, the color of cat litter and brand auxiliary shape echo each other. The gradual transparency makes the whole graphic more three-dimensional and dynamic.

/Super Design Triggers Business Future