How to use space innovation to empower offline and build brands?
How to detonate space sales with super experience?
What kind of business model can represent the future of new retail?

Based on the in-depth insight into the new consumer field and generation Z users, Rhett Design Space has created a super experience theme concept space for the innovation of the new retail industry of beauty makeup through the core strategy of "super scene" and explored the innovation boundary of the new retail space.

Customer Service: Yang Tuotuo
Service Team: Rhett Design Space
Service Content: Brand Vision Refinement | Super Experience Scene Strategy | User Experience Design | Overall Space Planning and Design
Service Time: 2021

# Design Concept
Based on the in-depth consumption insight of the brand target group, Rhett Design and Space Team, through the super experience scene and the story situation of the brand IP "Yangtuotuo", tells vivid brand stories, conveys the unique advantages of products, immerses consumers in them, and strengthens the mental imprint of brand users.

# Space Presentation
Rhett's design and space team follows the space strategy of "attention-interest-search-action-deal". the pink space atmosphere, star window and explosive wall with great beauty sense first snatch the user's visual focus and instantly bring into the scene association of beauty makeup moment. After entering the space, the planning of consumption lines such as product sales area, multi-experience area and social interaction field is the key to guide consumers to experience deeply and improve the customer retention rate in stores.

# Super Scene
The same "retail online red face" has been common, and what can really stand the test is the "stars" who can create new retail business models ". Rhett Design Space has always been determined to maximize the user experience of retail terminals through the creation of "super scenes", triggering space sales power.

/Super Design Triggers Business Future