Service customer: Kang CANNUP
Service Team: Rhett Design Brand
Service Content: Brand Planning | Brand Design | Panel Illustration
Service Time: 2019

Skateboarding symbolizes freedom and unconstrained. It is not only a lifestyle dedicated to the group of enthusiasts, but also a positive spiritual culture. We use the brand to transmit the young attitude of "no restraint", "no hiding" and "self-confidence", and cheer and pay tribute to the young people who dare to speak out and are loyal to their dreams.

VI Design, High Identification X Tension
The team designed the vi system with the design concept of high recognition brand sense and tension trend sense. In the logo design, inspiration is obtained from ancient hieroglyphs, and the outline of the character is cleverly combined with the text "Kang" to vividly reflect the temperament of the crowd.

Panel Illustration · National X Popular
Based on traditional Chinese stories and classic mythical beasts and legends, national IP is created through fashionable and popular hand-painted illustrations to express national confidence. It not only arouses the emotional resonance of young consumers, but also stimulates their continuous attention to the brand and willingness to buy.

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