As a 16-year strategic partner of Merkat, Rhett Design has helped Merkat to create a series of phenomenal explosives in the high-end market through "design innovation", established high-value perception of products and brands, and completed the brand mental occupation of its "high-end kitchen and bathroom ceiling.


Customer Service: Merkat
Service Team: Rhett Design and Products
Service Content: Market Research | Symbol Definition Strategy | Product Design | CMF Design
Service hours: 2021


# Customer demand
In 2016, Merkat first introduced linear appliances-L5 linear bathroom heating and air conditioning, filling the gap of linear appliances in the integrated ceiling industry. In the past six years, many changes have taken place in the industry and user needs. Merkat urgently needs to launch a strong new product. While creating a minimalist headspace, it will re-establish its core advantages in the field of linear electrical appliances through further research and development of patented heating technology.


# Anchoring Brand High-end Positioning to Create Strong New Products
In 2022, Merkat joined hands with Rhett to design and product, and launched a 22-year flagship new product-Yunqi Bathroom Air Conditioning.


# High-efficiency selection of materials for professional standardized development process
Through the "super definition" core design strategy, Rhett Design and Products have been upgraded and optimized in terms of product appearance symbols, core technology presentation and product scene experience, and adopted a series of low-cost and high-efficiency design and development methods.


# Continuously Leading the Trend of High-end Product Design
Since the cooperation in 2006, Rhett's design and products are based on the high-end brand positioning of Melkat, and choose to continuously apply the minimalist design style to Melkat's series of products, forming a high-end minimalist product mental symbol. Nowadays, the minimalist style design of ceiling appliances has become the mainstream. How to further enhance the product recognition and differentiation characteristics of Merkate while continuing the brand style has become the key to the design problem.


As a national industrial design center, Rhett Design insists on creating high-value design perception for customers and users with innovation, and uses design to help Chinese local brands grow strongly through the road of high-end products.


/Super Design Triggers Business Future


Note: Part of the material comes from Melkite

Through the core strategy of "super definition", Rhett design and products have been upgraded and optimized in product scene experience, technology presentation and appearance symbols,
And quickly adopted a series of low-cost, high-efficiency design and development methods.