Rhett's design and products take "super definition-visual definition of symbols" as the core strategy, and extract visual symbols such as waves, whales, maple leaves, records and so on through the context connection of good life and nature, so as to create a series of pots with unique appearance memory such as wave pot, whale pot, record pot and maple leaf pot for Tmall's top ten new brands in the home, by creating the color and functionalization of symbols, each product can be effectively transmitted, forming a unique mental memory in the hearts of consumers, and at the same time, it can transmit a unified brand value proposition, and quickly become a new business card of the brand.
Service Customer: Carter Mark
Service Team: Rhett Design Products
Service Content: Symbol Visual Definition | Product Design | CMF Design
Service hours: 2021
With the upgrading of the times and the advancement of life, the kitchen is no longer a simple space to solve the problem of food and clothing, it represents a way of life. The new generation of "exquisite and lazy" young people release pressure through the process of communicating with food, and easily please themselves. As far as the most common kitchen cookware is concerned, it must also be able to give a sense of life ritual, so the choice of kitchen cookware is more interesting and designed products.
Catermark's new life series of cookware breaks the inherent form of traditional cookware. The high-value and interesting design makes cooking pleasing to the eye, making the dull kitchen vivid and fresh in an instant, and opening up a new battlefield for the personalized kitchen in the era of Yan value.
/Super Design Triggers Business Future
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The kitchen products are too colorful. Will they be ugly when they are dirty?
The parting seems to be divided on my side.
Please ask the boss what kind of material is the blue oil coated with varnish?
This pot does not sell well, but the cookware should be relatively simple. The octagonal pot and maple leaf pot sell well.
Why is there a handle that is off-axis? Is there any design point? I can't see it, and the lid doesn't seem to stand up
This production process has to kill people
Is this pot sold in the market?
Solid modeling skills
Tmd is really beautiful
This is C4D rendering, right
How much is this
The old employer's design is getting better and better.
The first pot cover element, the enamel pot I made last year, but I was too lazy to build such a difficult model and gave up. now it looks really good
Well, it's a bit for differentiation. this should be party a's creative logic. the design is only responsible for drawing lines
like it!