Brewing X Guyi Design
Creating Super Visual Symbol "Unitary" Bottle Type

Brewing selection
Preferred food for brewed wine
Super symbol unitary bottle

Repetitive expression
Emphasis and continuation
Form the unique memory point of the brand

Guyi Design provides the following services: liquor market analysis, brewing product positioning, brand font design, packaging illustration design, liquor label design, liquor bottle design, liquor gift box design, brewing product rendering, bottle type process formulation, bottle cap cost proofing, bottle type finished product proofing, gift box process formulation, gift box finished product proofing.

Name of Work: Brewing and Selecting "You" Bottle of Liquor
Service Content: Packaging Design of Wine Bottle Gift Box with Brewed Sauce
Service Team: Guyi Liquor Brand Packaging Design Department

Background: This Guyi design will carry out a brand-new brand packaging upgrade design for brewing. It is hoped that the overall simplicity and simplicity after the upgrade can make customers feel the sense of quality and pay for the customer's experience and high-quality wine. Based on the brewing brand and product status, the Gu Yi design team will carry out a new brand upgrade design from the perspective of the market, consumers and brands.

Market analysis of sauce wine: Maotai drives the development trend of sauce wine. Maotai wine has become a bright spot in the growth of the industry, profoundly changing the pattern of the liquor industry. Driven by the high growth and high profits of the sauce wine industry, the sauce wine industry presents three major development trends: 1. The market scale of sauce wine is further expanded; From the high-end minority to the middle and high-end public, sauce wine consumers are rapidly infiltrating and occupying from high, but the market has been expanded. 2: Due to the limitation of production capacity, the price of sauce wine will further increase; in sharp contrast to the strong demand in the consumer market, the real sauce wine is limited by production capacity, and the growth of production capacity is far from keeping up with the growth of market demand, which will lead to the price of sauce wine. Further growth. 3. Healthy and soft liquor has become the mainstream of the market. With the rise of the new middle class, the consumption concept of liquor has gradually changed, and the consumption concept of rational drinking and healthy liquor has gradually taken root in the hearts of the people. Therefore, choosing healthy wine and paying attention to the sauce wine body itself will be the mainstream of liquor consumption of the new middle class in China in the next few years.

Consumer analysis: The large-scale cultivation of the core consumer group of sauce wine has been basically completed. With the expansion of the communication ability and demonstration effect of the core consumer group, the consumer group of sauce wine has also been enlarged on a national scale, and at the same time greatly Expanded the market capacity and group of Maotai-flavor liquor. Although Maotai-flavor liquor is still a "strong brand, weak category", Maotai-flavor liquor continues to penetrate into the industry, and its consumer population is gradually increasing. Maotai-flavor liquor will have huge development space, which will also promote the change of liquor industry trend and further expand the scale of Maotai-flavor market. The concern of the core consumers of sauce wine for health quality is also what the brewing brand needs to present in the product design.

The following figure is a diagram of brewing and selecting old products:

Bottle-shaped creative design: focusing on the selling points of sauces, wines and drinks, among the many products in the market, how to create an extremely differentiated vision? Symbol = The significance of the most simple information symbol in the world is to reduce the cost of the brand, the cost of being discovered and the cost of being remembered. How to reflect the product itself on the visual level of the terminal? The more objective things exist in nature, the easier it is for people to retrieve familiar memories like the brands we are particularly familiar with, Apple, Xiaomi, Douban, Nestle and melon seeds, all of which are named after the "things" that we have been familiar with since childhood and have always had a relationship with our daily life. The Guyi design team refined the earliest container of wine in ancient China, "You", to create the super visual symbol of the brewing brand: "You".

Building a visual symbol is building a brand! There is "unitary" in "brewing", the most direct spread of wine culture and the most essential presentation of wine. At present, there is no real wine product in the market. It uses "unitary" as the main visual symbol to occupy the minds of consumers, and "only pay for the wine body" as the core concept of brewing, which coincides with the visual symbol language of "unitary", that is, wine. Creating Super Visual Symbol "Unitary"

White wine bottle type: In the design of the wine bottle type, the concept of wine culture and brewing technology and the "unitary" type are integrated and unified. In order to better present the effect of the design of the wine bottle, we start from the visual and tactile texture, that is, "grain". The wine-making grain is expressed through the surface technology of the wine bottle.

The picture above is an illustration of the packaging design of brewed liquor. For the packaging illustration design of brewed products, we will combine the word brewed and selected with the brewing process picture design and present it in the form of illustrations.

Liquor packaging design, starting from the brand name, brewing good wine and optimizing grain, we have discovered the creative origin of the "unitary" bottle type, then enlarged the super symbol unitary bottle, and emphasized and continued the main vision in the gift box and bottle type through repetitive expression, so that consumers can form a strong memory point unique to the brand!

Special note: the work has been put into the market, the copyright has been protected by copyright, please do not plagiarize or embezzle, the copyright belongs to the original Guyi design; The packaging design of brewed liquor, the editorial department of Guyi design brand, the wine is dressed in new clothes, and the design is for Guyi. If there is any reprint, please indicate that it is from Guyi, thank you! Liquor Packaging Design, Shenzhen Liquor Design Company, Guyi Design