Title: Selenium Travels
Customer Name: Jiangxi Selenium Travel Notes Drinking Water Co., Ltd.
Service Content: Packaging Design of Mineral Water Brand Case
Service Team: Guyi Brand Packaging Design Department



Background introduction: Jiangxi Selenium Travels Drinking Water Co., Ltd. is affiliated to Jiangxi Selenium Travels Supply Chain Management Co., Ltd. It is located in the "World Hot Spring Town", "World Selenium Raising Capital", and "Longevity in China" known for "water" "Hometown", "China's Top Ten Livable Cities" Yichun, is a water life technology company that specializes in exploring, operating and producing natural mineral water and natural fresh spring water. This time, I joined hands with Gu Yi to design the whole brand from scratch. I shared the brand article with you in front of me, and today I want to bring you a product article. The homepage can learn about "Details of Selenium Travel Brand".



Product line sorting: clear product line planning cannot be ignored for the long-term and healthy development of the enterprise. for the products of selenium travel mineral water brand, we use the advantages of water source to subdivide it into five different product lines by combining selenium, strontium and zinc with the market population: 480ml selenium-containing circulation, 380ml strontium-containing beauty, 250ml zinc-containing children's, 5L selenium-containing family large bottle and 15L selenium-containing barrel.



Bottle design: as the so-called modeling is cognition, modeling is memory. for the creation of mineral water products of selenium travel brand, in order to form memory points in the current consumer cognition, only by creating brand-specific differentiated selling points can we better establish cognition, and mineral water bottle type is a perfect executor. From the "shape" shaped by life to the identification "shape" in business ". In the design of selenium travel mineral water bottle, symbolization, serialization and ductility are comprehensively considered. The bottle type takes books as the design concept, integrates the culture of Journey to the West into the product culture of Selenium Travels, and enlarges the intuitive concept of "Four Masterpieces. In the form of a book, it not only reflects the brand concept, but also shows the tonality of the product. In order to better interpret and the internal connection between the associated brand name and the water source, the allusions of Mingyue Mountain and Journey to the West are creatively hand-painted, and the beautiful and harmonious vision of the ecological environment between different species such as humans, animals, and plants is integrated into the picture.

Taking books as the creative origin, the bottle shoulder waterfall flows out of the cloud valley waterfall with a drop of 119 meters from the spring water flowing out of the rock cracks in the south of the Yangtze River.

480ml selenium-containing circulation:

380ml strontium-containing beauty:

5L Selenium-Containing Family Bottle:

15L Selenium Barrel:

Read through the classics and taste the selenium tour. The above is the complete introduction of the brand packaging design of selenium travel mineral water. Special note: the work has been put into the market, the copyright has been protected by copyright, please do not plagiarize or embezzle, the copyright belongs to the original Guyi design; Selenium travel notes mineral water design, Guyi design brand editorial department reorganization, drinks wearing new clothes, design looking for Guyi, if reprinted, please indicate from Guyi, thank you!